diff --git a/deploy/ai-hell.service b/deploy/ai-hell.service
new file mode 100644
index 0000000..f322f5d
--- /dev/null
+++ b/deploy/ai-hell.service
@@ -0,0 +1,15 @@
+[Unit]
+Description=AI Hell - Passive Horror Webapp
+After=network.target
+
+[Service]
+Type=simple
+User=root
+WorkingDirectory=/opt/ai-hell
+ExecStart=/opt/ai-hell/venv/bin/python run.py
+Restart=on-failure
+RestartSec=5
+Environment=PYTHONUNBUFFERED=1
+
+[Install]
+WantedBy=multi-user.target
diff --git a/deploy/setup.sh b/deploy/setup.sh
new file mode 100755
index 0000000..475349f
--- /dev/null
+++ b/deploy/setup.sh
@@ -0,0 +1,33 @@
+#!/bin/bash
+# AI Hell container setup script
+# Run inside the LXC container on pve197 after GPU passthrough is configured.
+set -euo pipefail
+
+echo "=== AI Hell Container Setup ==="
+
+# System packages
+apt-get update
+apt-get install -y python3 python3-pip python3-venv git ffmpeg
+
+# Create app directory
+mkdir -p /opt/ai-hell
+cd /opt/ai-hell
+
+# Clone or copy project
+# (Adjust this based on whether you're cloning from Gitea or copying files)
+# git clone http://192.168.0.125:3000/Seth/ai-hell.git .
+
+# Virtual environment
+python3 -m venv venv
+source venv/bin/activate
+
+# Install dependencies
+pip install --upgrade pip
+pip install -r requirements.txt
+
+# Create runtime directories
+mkdir -p assets/img assets/audio samples
+
+echo "=== Setup complete ==="
+echo "Drop WAV files into /opt/ai-hell/samples/ for XTTS voice cloning sources."
+echo "Start with: systemctl start ai-hell"